About TAP
Your Trusted Analytics Partner

Bringing 80+ years of collective experience to the table

Founded by three seasoned analytics leaders, we bring decades of cross-industry experience to every engagement combining strategic thinking with executional excellence.
We’ve led teams at Fortune 500s, scaled analytics at startups, and built data platforms, products, and insights that drive real-world results. Our work spans strategy, engineering, AI/ML, and decision science - all anchored in a commitment to clarity, speed, and measurable impact.

To unlock the full potential of our clients’ data investments by designing practical, scalable, and business-aligned analytics solutions. We meet our clients where they are - and help them go further, faster.

Our Mission

Our Approach

We believe in partnership over handoff. Our approach is collaborative and outcome-driven - rooted in deep listening, tailored strategies, and hands-on execution. Whether you're navigating your first data hire or rethinking your entire stack, we’re here to support the journey.

Meet TAP

Our team combines the experience of our founding partners with a network of trusted collaborators and advisors. Together, we bring diverse perspectives and deep expertise to help clients unlock the full potential of Data and AI for their business.

Our Core Team

Tim Miller

Partner - Insights

Tim is a veteran analytics leader with over 30 years in the CPG industry. He built the Category Management function at Kimberly-Clark, led Shopper Insights at Conagra, and served as Head of Business Intelligence for CPG Partners at Fetch Rewards where he helped partners extract more value from their data. Tim specializes in business analysis, shopper insights, and turning the “what” into the “now what.”

Anurag Sachdev

Partner - Technology

With 18+ years across Retail, Consumer Tech, and B2B2C marketplaces, Anurag blends strategic thinking with technical depth. He’s built high-performing data teams, launched AI-powered products, and led analytics transformations in fast-paced environments. A player-coach by nature, he excels at translating complexity into action and value, helping clients unlock clarity, speed, and impact through data.

Paul Hunter

Partner - Strategy

Paul brings over 30 years of experience across business and academia. He led analytics teams at IRI and dunnhumby and served as the latter’s first global CIO. Paul has advised both startups and global brands - Harley-Davidson, Unilever, Tesco, Procter & Gamble and LexisNexis - with deep expertise in first, second, and third-party data. His passion lies in using data to inform smarter, faster decisions.

Our Strategic Advisors

Will (Todd) Kirk

Advisor - Marketing Sciences

Todd is a seasoned marketing analytics leader with deep expertise in competitive interaction, demand transfer, and portfolio optimization. He has led the development of multi-million-dollar solutions at MMA and IRI, and drove global growth initiatives at The Coca-Cola Company. Todd helps turn complex data into clear, high-impact strategies that drive sales and margin.

Avinash Saxena

Advisor - AI Implementation

Avinash is a seasoned technology leader and entrepreneur with deep expertise in building and scaling AI-driven products. He served as CTO at Zomato, founded Roposo (acquired by InMobi), and currently leads BarRaiser, an AI-based hiring intelligence platform. As an advisor to TAP Analytics, Avinash brings a sharp product mindset to AI implementation, helping bridge strategy with scalable execution.

Ketki Gupta

Advisor - BI Implementation

Ketki is a dynamic analytics leader with 17+ years of experience driving BI strategy and implementation across healthcare, B2B SaaS, and consumer tech. She has led BI teams at AbbVie, Groupon, and Applied Systems, delivering actionable insights, data products, and scalable dashboards that power decision-making. At TAP Analytics, Ketki advises on BI execution and healthcare data solutions, bringing deep domain expertise.